Privacy policy

Privacy Policy

Last updated: August 29, 2026

Yumi Health Ltd, trading as Yumi Nutrition, operates this store and website, including all related information, content, features, tools, products and services in order to provide you, the customer, with a curated shopping experience (the "Services").

Yumi Health Ltd is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction using the Services, otherwise communicate with us, or opt in to receive communications from us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information", we are referring to information that identifies or can reasonably be linked to you or another person.

Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or reasonably be linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details including your name, billing address, shipping address, phone number and email address.
Financial information including credit card, debit card and financial account information, transaction details, form of payment, payment confirmation and other payment details.
Account information including your username, password, security information, preferences and settings.
Transaction information including items you view, put in your cart, add to your wishlist or purchase, return, exchange or cancel, and your past transactions.
Communications with us including information you provide when contacting customer support or otherwise communicating with us.
Device information including information about your device, browser or network connection, IP address and other unique identifiers.
Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.
SMS and marketing information including your phone number, opt-in status, consent records and communication preferences.
Where voluntarily provided, limited demographic information such as age or gender.

We do not require you to provide personal information except where it is necessary to provide a requested product or service, fulfil an order, create an account, communicate with you, process a payment, comply with applicable law or where you otherwise choose to provide it.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you, including when you create an account, visit or use the Services, make a purchase, communicate with us, subscribe to marketing communications or otherwise provide personal information to us.
Automatically through the Services, including from your device when you use our Services or visit our website and through cookies and similar technologies.
From our service providers, including when we engage them to provide technology or services on our behalf.
From partners or other third parties where permitted by applicable law.

Cookies & Tracking Technologies

Yumi Nutrition may use cookies and similar technologies to operate and improve the Services, remember your preferences, understand how visitors use our website, provide personalised experiences and, where permitted, support advertising and marketing activities.

A cookie is a small text file that is stored on your device by a website.

One of the primary purposes of cookies is to provide convenience and improve your experience. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline or remove cookies if you prefer.

Certain features of the Services may not function properly if cookies are disabled.

Where required by applicable law, non-essential cookies and similar technologies will only be used with your consent.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

Providing, Tailoring & Improving the Services

We use personal information to provide you with the Services, including to:

Process your payments.
Fulfil your orders.
Arrange shipping.
Process returns and exchanges.
Create, maintain and manage your account.
Remember your preferences and products you may be interested in.
Send notifications relating to your account or orders.
Enable you to post reviews.
Provide customer support.
Improve and personalise your shopping experience.
Recommend products that may be relevant to you.

Marketing & Advertising

Where permitted by applicable law, we may use your personal information for marketing and promotional purposes, including to send marketing, advertising and promotional communications by email, SMS or post and to show you online advertisements for products or services.

You can unsubscribe or withdraw consent from marketing communications at any time using the methods described in this Privacy Policy.

Security & Fraud Prevention

We may use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe or malicious activity, protect public safety and secure our Services.

If you create an account, you are responsible for keeping your account credentials secure and should not share your password or other account access details with anyone else.

Communicating With You

We use personal information to provide customer support, respond to enquiries, provide effective Services and maintain our business relationship with you.

Legal Reasons

We may use personal information where necessary to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to participate in legal proceedings, or to enforce or investigate potential violations of our terms or policies.

SMS Opt-In & Communications

If you voluntarily provide your mobile phone number and opt in to receive SMS communications from Yumi Nutrition, you consent to receive text messages from us.

These messages may include:

Order confirmations and updates.
Delivery or fulfilment notifications.
Account alerts.
Customer service communications.
Product announcements.
Surveys.
Promotional offers, discounts and marketing communications where you have consented to receive them.

Consent to receive marketing SMS messages is not a condition of purchasing products or services from Yumi Nutrition.

Message frequency varies. Message and data rates may apply depending on your mobile network provider and plan.

You may opt out of SMS marketing communications at any time by replying STOP to a message from us.

After sending STOP, we may send you a final SMS confirming that you have been unsubscribed. You will then no longer receive marketing SMS communications unless you subsequently opt in again.

If you experience issues with the messaging programme, you may reply HELP where supported or contact us at info@yuminutrition.com.

Mobile Information Sharing & SMS Data

Notwithstanding any other provision of this Privacy Policy, mobile information will not be shared with third parties or affiliates for their own marketing or promotional purposes.

Text messaging originator opt-in data and consent information will not be shared with third parties for marketing or promotional purposes.

We may disclose mobile information to service providers where necessary for them to operate or deliver SMS communications on our behalf, provided that the information is used only to provide those services and is handled in accordance with applicable privacy and data protection requirements.

How We Disclose Personal Information

In certain circumstances, we may disclose personal information to third parties for legitimate purposes subject to this Privacy Policy.

These circumstances may include:

With Shopify, vendors and other third parties who perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfilment, shipping and communications services.
With business and marketing partners to provide marketing services and advertising, where permitted by applicable law.
When you direct, request or otherwise consent to our disclosure of certain information to third parties.
With our affiliates or otherwise within our corporate group.
In connection with a business transaction such as a merger, acquisition, restructuring or insolvency.
To comply with applicable legal obligations, subpoenas, search warrants or other valid legal requests.
To enforce our Terms of Service or other policies.
To protect or defend the Services, our rights and the rights or safety of our users or others.

Yumi Nutrition does not sell, rent or lease customer lists to third parties.

The restrictions described in the Mobile Information Sharing & SMS Data section apply regardless of the other disclosures described above.

Relationship With Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services.

Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside in order to provide and improve the Services.

In addition, to help protect, grow and improve our business, we may use certain Shopify features that incorporate data and information obtained from your interactions with our store, other merchants and Shopify.

In certain circumstances, Shopify is responsible for processing your personal information, including responding to requests to exercise rights relating to its processing.

You can learn more about Shopify's privacy practices at:

https://privacy.shopify.com/

Third-Party Websites & Links

The Services may provide links to websites or other online platforms operated by third parties.

If you follow links to sites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms.

We do not guarantee and are not responsible for the privacy, security, accuracy, completeness or reliability of third-party websites or platforms.

Information you provide in public or semi-public areas, including information shared on third-party social networking platforms, may also be viewable by other users.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect personal information from children under the age of majority applicable in their jurisdiction.

If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the details below to request that it be deleted.

Security of Your Information

We take appropriate organisational and technical measures designed to protect personal information against unauthorised access, use, disclosure, alteration or loss.

However, no security measures are perfect or impenetrable, and we cannot guarantee complete security.

Information transmitted over the Internet or wireless networks may not always be secure in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

Retention of Your Information

How long we retain personal information depends on different factors, including whether we need the information to:

Maintain your account.
Provide the Services.
Fulfil orders.
Comply with legal, tax or accounting obligations.
Resolve disputes.
Prevent fraud.
Enforce contracts or policies.

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and as required or permitted by applicable law.

Your Rights & Choices

Depending on where you live, you may have some or all of the rights described below.

These rights are not absolute, may apply only in certain circumstances and, in some cases, we may decline your request as permitted by law.

Right to Access / Know

You may have the right to request access to personal information that we hold about you.

Right to Delete

You may have the right to request that we delete personal information we maintain about you.

We may retain information where necessary to complete a transaction, provide requested products or services, fulfil a warranty, detect security incidents, prevent fraud, comply with legal obligations, resolve disputes or for another purpose permitted by applicable law.

Right to Correct

You may have the right to request that we correct inaccurate personal information we maintain about you.

Right of Portability

You may have the right to receive a copy of personal information we hold about you and, in certain circumstances, request that we transfer it to another organisation.

Right to Opt Out of Sale, Sharing or Targeted Advertising

Depending on where you reside, you may have the right to opt out of the sale or sharing of your personal information or the processing of your personal information for targeted advertising.

Where applicable, Global Privacy Control signals may also be recognised in accordance with applicable law and Shopify's functionality.

Managing Communication Preferences

You may opt out of promotional emails at any time using the unsubscribe option displayed in our emails.

You may opt out of SMS marketing by replying STOP.

If you opt out of promotional communications, we may still send non-promotional communications, such as messages about your account, transactions, orders or customer service enquiries.

Additional UK & EEA Rights

If you reside in the United Kingdom or European Economic Area, subject to exceptions and limitations provided by applicable law, you may also have the following rights:

Objection to Processing & Restriction of Processing

You may have the right to ask us to stop or restrict our processing of personal information for certain purposes.

Withdrawal of Consent

Where we rely on consent to process your personal information, you have the right to withdraw your consent.

Withdrawal of consent will not affect the lawfulness of processing based on your consent before it was withdrawn.

You may exercise your rights through the mechanisms provided in the Services or by contacting us using the details below.

We may need to verify your identity before processing a request, as permitted or required by applicable law.

We will not discriminate against you for exercising your privacy rights.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below.

Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.

UK residents may have the right to complain to the Information Commissioner's Office.

International Transfers

We may transfer, store and process personal information outside the country in which you live.

Where we transfer personal information outside the United Kingdom or European Economic Area, we will rely on recognised transfer mechanisms where required, such as an adequacy decision, the European Commission's Standard Contractual Clauses, the UK International Data Transfer Agreement or another mechanism recognised by the relevant competent authority.

External Data Storage

We may store or process your information using servers and infrastructure provided by third-party hosting, ecommerce, cloud, communications and technology providers with whom we have contracted.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices, Services, legal requirements or regulatory obligations.

We will post the revised Privacy Policy on our website, update the "Last updated" date and provide additional notice where required by applicable law.